A Business Case for Customer Data Management
If you're reading this, you've already arrived at a couple of realizations:
This guide will help you build a convincing case that's focused on business value, so you can get the support and investment you need. The goal is not only to motivate and secure executive buy-in for creating a comprehensive view of your customers–from your CIO, CFO, CMO, or whomever the decision lies with–but also to keep the wider group of stakeholders engaged throughout the life of the initiative.
Read More
By submitting this form you agree to Informatica contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Informatica web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Analytics, Applications, Big Data, Cloud, Compliance, Data Analytics, Data management, Digital transformation, Email, Enterprise Cloud, ERP, NAS, Telecommunications
More resources from Informatica
Best Practices for Migrating from PowerCenter...
Two key components of any enterprise analytics environment are the enterprise data warehouse and/or lake and the data integration and management pl...
Five Keys to Optimize Your Data Lake with Dat...
This is a story about two data lakes. On the surface, they seem identical. Both hold the same volume of data that's been collected from the same va...
The Data Governance Program Workbook
If you're reading this, then you've already made some important decisions. You've decided to invest in data governance, which means you've decided ...
