Customer 360 for dummies

Did you know that approximately 300 billion emails are sent every day and that about half of all email traffic is considered spam? Sending your customers information that they don't want or can't use isn't the way to build a meaningful relationship. Customers won't waste their time with companies that don't know them or what products they own, or that don't understand their preferences.
It takes a series of great customer experiences, both online and offline, to build meaningful relationships with your customers, but it isn't easy to create great customer experiences. Marketers need data to understand their customers fully, but often, they can't access the right data .
Read now to discover the concepts marketers need to know to manage and use data as the strategic asset it is.