Your guide to moving to a usage-based business model
Customers don't want to own anymore – they want to use. The market has become a subscription economy and is now manifesting into consumption models.
By selling outcomes and not ownership, you let customers pay for the value they need. Which is good for your customers – and excellent for your business: users grow, and usage scales.
A usage-based business model ensures your offering and operations can respond dynamically to market changes and customer use changes. So you can grow your revenue, adapt to the ebb and flow of demand, and explore new opportunities.
This guide zooms in on one of the trickier parts of monetizing usage-based business models: how to handle the usage data that generate your revenue.
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