Path to Personalization: The 9 keys to driving stronger relationships—one customer at a time
Do you know when to approach your customers? What about—and maybe even more importantly—when not to?
These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers' journeys but also discerning where they're at and how their unique situations affect each moment. And remember, these journeys now happen across channels, whether online, in-store, or talking to Alexa, customers increasingly expect connected experiences that recognize them and intuitively know their needs and wants.
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