A CDO’s Guide to Customer Intelligence
To say that the role of the Chief Data Officer (CDO) has evolved quickly is an understatement. Created less than a decade ago to realise risk management and compliance objectives, it's not unusual for today's CDO to shoulder the bulk of the responsibility for executing the organisation's strategy for data-driven digital transformation.
The primary mission of most CDOs is to translate business requirements into the best approach to deliver high quality, governed data to the business.
It is with this understanding that CDOs can share how today's data management solutions can increase brand value and impact by not only delivering a positive user and customer experience but immediate tangible financial impact and ROI as well.
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