Serving hospitality at the Edge: Gaining competitive advantage and Customer Loyalty in a Digital First World

With the pandemic now in its second year, almost every sector across the globe is still trying to overcome the challenges left in its long wake. Hospitality has been one of the hardest hit, with many businesses unable to trade for large parts of the 12+ months, if at all.
In their quest to continue to trade and serve customers, hospitality businesses did as much as they could to pivot operations online. But while restaurants adopted online ordering and entertainment venues streamed their services, huge swathes of the industry remained largely dormant, leaving many digital advancements relatively untested.
This eBook examines how hospitality's digital transformation has accelerated over the past year, where it needs to advance to next, and how the sector will have to adapt to get it there.