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Beneath The Surface Of Digital Transformation

Published by: IBM

Digital technology has changed market dynamics. Customers expect great experiences, and digital transformation is key to delivering on these rapidly evolving customer expectations. To compete with the agility and CX excellence required in the age of the customer, your business must be digital.
In this Forrester report, learn about the role of modernizing enterprise applications, specifically systems of record (SoR) in digital transformation and find out why customers are no longer settling for the traditional consumer-business relationship.
Uncover how digital businesses use technology to win, serve and retain customers by:

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Lang: ENG
Type: Whitepaper Length: 15 pages

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